The first book ever on Hello Kitty's brand collaborations celebrates one of the world's most beloved characters in 40 fabulous guises in fashion, street wear, cosmetics, jewelry, toys, confectionary, art, music, and much more.

Special contributions by Sara (Colette), Nigo, Jun Takahashi, and Nicola Formichetti. Exclusive artworks by Kevin Lyons and Jean Jullien.